Public Relations Marketing - Blowing your own Trumpet!
Promoting your organisation to potential customers can sometimes feel like an uphill battle, advertising is expensive and often misses the audience. This workshop will concentrate on the PR aspects of promotional activity; an approach which will take up your time but done well will represent some of the best marketing activity you can do.
Aim:
To enable participants to actively promote the benefits of their organisation for potential customers and staff
Objectives:
At the end of the workshop participants will be able to:
- Set promotional objectives
- Describe the PR role in marketing
- Explain the differences between features and benefits
- Design a promotional leaflet and or poster
- Prepare a news release
- Attend networking events to promote your organisation
- Handle local radio and TV interviews
Click here for comments from previous attendees
What we can do?
We have worked closely with Museums South West, South Devon Tourist Board and Wiltshire Libraries on simple ways to promote their organisations. This has helped them to find volunteers and sponsors as well as raising visitor numbers. The programme can be adapted to market your business using these cost effective and free techniques.